Creativity - Improve innovative ideas in your digital marketing plan

Learn concrete creativity techniques: mind maps, force diagram, Ishikaura diagram, SCAMPER method...

Learn the "6 hats" method to solve problems.


CONTENT

1. Develop superpowers: Discover the benefits of creativity
- Discover lateral thinking
- Remove elements that block your creativity
- Measure your creativity
- Activate elements that activate your creativity

2. Know specific creativity techniques
- Learn to use concrete and effective techniques

3. Apply creativity techniques in your marketing plan
- Train your brain/play
Take part in a first contact with these techniques
- Solve problems/generate ideas
Use creativity techniques to improve the management/promotion of your business
- Incorporate these techniques into your routine.

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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.



>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.