Google Ads: How To Quickly Make Effective Advertising Campaigns
Google Ads: How To Quickly Make Effective Advertising Campaigns
Google Ads has changed, and more and more we need to have control of our business in the digital advertising framework. In this course we will see how to quickly set up a campaign, either Express (automatic) or Normal (manual) and how to receive support from Google through certification in Google Ads.
Specific goals | Temary
Improve the definition of advertising objectives.
Have a sequential methodology.
Determine LTV and CAC before starting a policy.
Know how to calculate an ROI/ROA of a campaign.
CONTENT
1. The Google AdWords model
2. The Google AdWords content network:
- What is contextual advertising
- How to select the most suitable websites
- Possible formats and rates
3. Objectives and planning of the campaigns
- The structure of a campaign
- How to select keywords
4. How to get clicks
5. The budget and prices
- How much should I invest? How prices determine position
- What is the quality level and why is it important?
- Basic data to evaluate the performance of the campaigns
6. Certification as a Google Academy specialist
Recommended and complementary activities to increase knowledge of the subject:
How to reach your customers in a segmented manner with LinkedIn Ads
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
LIUSSI DEPAOLI
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