Masterclass: How do you build a successful newsletter?
Masterclass: How do you build a successful newsletter?
Coneix quines són les claus principals a tenir en compte per preparar i enviar una gran newsletter i a partir d'exemples i lliçons pràctiques per crear un producte exitós. Activitat coorganitzada amb el Col·legi de Periodistes de Catalunya
Specific goals | Temary
The newsletter has become a very effective communication tool, ideal for establishing and strengthening a direct and stable relationship with our users and increasing their loyalty. This masterclass reviews the key elements to consider when preparing and sending a great newsletter and provides examples and practical lessons for creating a successful product.
OBJECTIVES
- Will learn the key elements that make a newsletter work
- Will receive practical references of newsletters that work, to review them calmly and learn from them
- Will have the essential elements to prepare a valuable newsletter for their company or professional activity.
- Will understand why the newsletter is such an effective tool in current communication and why it is worth using it.
SYLLABUS
- What is a newsletter and what is it for?
- Elements to consider when creating a successful newsletter
- Product definition: objectives, format, periodicity, target audience, necessary resources, and results analysis.
- Success cases of newsletters from media companies, businesses, and other entities.
- Basic checklist on bulletins and useful resources
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
NAFRÍA MITJANS
Related courses
- 10 practical recommendations for the Community Manager of a company
- Copywriting: incorporates persuasive writing to capture the attention of your customers
- Create and manage your newsletter
- Create your digital portfolio
- Google Ads - Create effective advertising campaigns
- How to write and create content for the web
- Learn how to run a digital marketing campaign
- Make your Inbound marketing campains
- Masterclass: Com construir una marca en 6 passos amb Javier Velilla
- Masterclass: Del Like al Love, captiva i fidelitza la teva clientela
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
