Masterclass: Com construir una marca en 6 passos amb Javier Velilla
Masterclass: Com construir una marca en 6 passos amb Javier Velilla
Destacar avui en dia per vendre és més complicat que mai, però no pas impossible. En aquesta Masterclass descobrirem 6 claus per construir una marca amb èxit i aconseguir que el nostre mercat objectiu ens triï i ens recomani. T'hi apuntes?
Specific goals | Temary
Look at your competition: they offer services and products similar to yours. Put yourself in the buyer's shoes: choosing is very difficult and requires a lot of effort. Selling in this context is more complicated than ever. Brand management is a key competitive lever to gain preference. In this masterclass, we will discover 6 keys to do it successfully and get our target market to choose us and recommend us.
OBJECTIVES
- Propose a view of our brand from the consumer/buyer perspective.
- Generate a vision of the competitive territory in which my brand operates.
- Develop a proposal for my brand that improves its relevance and preference in the market.
CURRICULUM
- Competitive environment and why brands are important
- 4 key ideas of what a brand is not
- 4 success cases of competitive brands
- 6 steps to build your brand
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
VELILLA GIMÉNEZ
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