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Curs online - How to reach your customers in a segmented manner with LinkedIn Ads

Pels publicistes i professionals del màrqueting cada vegada és més difícil arribar als seus públics objectius a causa del gran volum d'informació i dades existents. Aprèn a posar en marxa una campanya de publicitat a LinkedIn i a arribar als teus clients de forma segmentada i directa amb LinkedIn Ads.

Online

Monday 1 April · 00:00h - Tuesday 30 April · 23:59h

Language: Catalan

Specific goals | Temary
El programa permet a l'anunciant decidir a quin públic es mostrarà el seu anunci. Això també ho fan altres xarxes socials, però en el cas de LinkedIn les possibilitats de segmentació són molt àmplies i amb criteris molt específics. D'aquesta manera és possible mostrar un anunci només a usuaris que exerceixin determinades professions o que pertanyin a un sector donat.

TEMARI

La plataforma LinkedIn Ads
Com configurar el teu compte i permisos
Conceptes essencials per LinkedIn Ads
Identificació d'objectius (KPI)
Creació de campanyes de publicitat
Les tipologies de campanyes
Creació d'anuncis efectius
Com crear una campanya
Other available dates for this activity

Edition 1

Online

Wednesday 1 May · 00:00h -  Friday 31 May · 23:59h

Language: Catalan

Edition 2

Online

Saturday 1 June · 00:00h -  Sunday 30 June · 23:59h

Language: Catalan

General information

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations

>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.

Session types: Single session

Duration: 2 hours

Course ratings

Average
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Lesson taught by

Average rating
7.0