Online course - Create and manage your newsletter

En aquest curs veurem què és una newsletter o butlletí corporatiu, quin és el seu objectiu i consells per crear-ne una d¿èxit. Coneixerem MailChimp, quines campanyes podem fer amb aquesta eina i aprendrem a dissenyar l¿estructura i el contingut del nostre butlletí digital. Finalment, ens centrarem en les llistes de subscripcions, l¿enviament del butlletí digital i la seva monitorització per aconseguir resultats òptims.

TEMARI
Decisions editorials prèvies
El butlletí dins de l¿estratègia de màrqueting
Quin és l¿objectiu del butlletí?
Qui s'encarrega del butlletí?
Línia editorial i freqüència d¿enviament
Com podem aconseguir subscriptors?
Ara et toca a tu: crea el teu butlletí digital I

Creació del butlletí
Principals gestors de butlletins
Quins tipus de campanyes podem fer?
Com prepararem el contingut del butlletí digital?
Recursos que ens ajudaran a crear els elements del butlletí digital
Com dissenyarem el butlletí?
Exemples de butlletí
Ara et toca a tu: crea la teva newsletter II

RGPD
Principis del RGPD
Protocol per a bases de dades i subscripcions
Formularis segons el RGPD

Enviament i estadístiques
Llistes de subscripcions
Monitorització dels butlletins
Com podem recuperar subscripcions?
Com podem redactar títols atraients
Ara et toca a tu: crea la teva newsletter III
Posa¿t a prova!

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.