Learn how to run a digital marketing campaign
Learn how to run a digital marketing campaign
There are two distinct elements to a business's annual marketing plan. On the one hand: regular daily activity, and on the other high-impact moments, such as the launch of a new product or service or a special promotion. These special moments need special planning: several elements need to be orchestrated to make the promotion a success.
Specific goals | Temary
OBJECTIVES
- Understand what a digital marketing campaign is and how it differs from regular activity.
- Discover different types of campaigns.
- Learn how to conceptualize a campaign.
- Learn the steps to implement and evaluate a campaign.
CONTENTS
- Introduction:
- Difference between a specific campaign and regular activity.
- Overview of specific campaign examples.
- Campaign planning:
- Objectives, phases, and calendar.
- Campaign conceptualization.
- Key elements: website readiness, landing page, social media content, etc.
- Considerations: using humor, emotion, suspense, storytelling and other virality drivers.
- Campaign implementation.
- Campaign evaluation.
RECOMMENDED TRAINING PATHWAY IN DIGITAL MARKETING
Level 0
How to Design a Digital Marketing Plan
Level 1
Learn How to Launch a Digital Marketing Campaign
Level 2
Use AI to Implement Your Digital Marketing Plan Faster
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
GARCÍA MÉNDEZ
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