Meet TikTok to connect with younger audiences and discover new trends
Meet TikTok to connect with younger audiences and discover new trends
TikTok is the star of the moment, the most downloaded app, in recent months. It is the favorite network of teenage youth. On TikTok, they create, get inspired and share their best videos. Some brands have already taken advantage of the opportunity of this network and their contents are going viral among the younger public. In this capsule we will see inspiring examples of brands that are already using it in their communication strategy.
Specific goals | Temary
Know brand communication strategies on TikTok
Learn how to communicate in this network
Learn how to reach our audience.
CONTENT
1.- We will learn how to navigate the network and how to locate "tiktokers" and content
2.- We will discover how the content that is shared and that succeeds in the network.
3.- We will see inspiring examples of brands, NGOs, companies etc. and its communication strategy on TikTok
4.- We will see how we should communicate in this network, which tone to use.
5.- What to do to gain visibility.
6.- Advertising on TikTok and types of ads.
7.- What are hashtag challenges and how can they help us gain an audience.
Recommended and complementary activities to increase knowledge of the subject:
Masterclass: Aprèn a fer vídeos curts per vendre a les xarxes socials
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
URRUTIA AZCON
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