Copywriting: incorporates persuasive writing to capture the attention of your customers
Copywriting: incorporates persuasive writing to capture the attention of your customers
The structure and tone of our writing is key to communicating effectively in the digital realm. They must suit both our objectives and the requirements and characteristics of the medium on which we issue the message. We have a few seconds to grab the attention of the audience and reach them, and we suffer from the competition of thousands of publications with which we share space.
Specific goals | Temary
OBJECTIVES
- Understand the importance of writing appropriately for digital media.
- Identify elements and structures to improve online text writing.
- Learn key writing techniques for different types of texts.
COURSE CONTENT
- The importance of texts in online publications
- Requirements of the online medium
- Writing contexts: website, blog, online store, social media
- Types of texts and main characteristics
- Titles and body text
- Writing for social media: saying a lot with very little
- How to improve our writing?
- Basic tips and tricks
- Direct and indirect style
- Active and passive voice
- Recommended grammatical constructions
- Content audit and improvement
- Use of numbers and emoticons
- Analysis of existing texts
- Teamwork to improve content
- Practical application of knowledge
- Collaborative review
- Conclusions and best practices
Editions
General information
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Trainer's person
PLA I AUBIA
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