Algorithms. Understand social media and gain visibility
Algorithms. Understand social media and gain visibility
LSocial networks or search engines do not show one content or another because they do. Visibility responds to a very specific logic and where hundreds of factors come into play. As a result, some posts reach more users directly or as a suggestion, while others remain in a narrow circle that is difficult to break. Understanding this operation, governed by the algorithms of each application, is essential in order to increase the impact of any corporate presence on the internet in general and on social networks
Specific goals | Temary
Understand the particularities of algorithms as factors that define the digital visibility of our business or activity.
Learn resources to increase corporate notoriety in networks.
See the consequences of certain algorithms on publications on the main social networks.
CONTENT
1.- What are algorithms?
a. Is it artificial intelligence?
b. Everyday apps off the internet.
c. Is an algorithm neutral?
d. Opportunities and dangers of algorithms: privacy, promotion of communicative noise...
2.- Algorithms on the internet.
a. Fundamentals and objectives of its action.
b. Algorithms in search engines and in the main social networks.
- Google.
- Facebook
- Twitter.
- Instagram.
- Others: Spotify, YouTube... and Netflix.
c. Publications and strategies more appropriate to each network to gain visibility.
- Frequency, interest, community, multimedia.
- Formats.
- Content strategies: penalties and awards.
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's person
PLA I AUBIA
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