Create and manage your newsletter
Create and manage your newsletter
A digital newsletter or newsletter allows us to communicate more directly with our target audience and deliver value-added messages. Learn how to use MailChimp as a newsletter creator tool and learn how to make your database and communications compliant with current law.
Specific goals | Temary
OBJECTIVES
- In this course we will learn what a newsletter or corporate bulletin is, its purpose, and tips for creating a successful one.
- We will get to know MailChimp, the types of campaigns we can run with this tool, and learn how to design the structure and content of our digital newsletter.
- We will focus on subscription lists, sending the digital newsletter, and monitoring it to achieve optimal results.
SYLLABUS
- Preliminary editorial decisions
- The newsletter within the marketing strategy
- What is the purpose of the newsletter?
- Who is responsible for the newsletter?
- Editorial line and sending frequency
- How can we get subscribers?
- Newsletter creation
- Main newsletter management tools
- What types of campaigns can we run?
- How will we prepare the newsletter content?
- Resources to help create the newsletter elements
- How will we design the newsletter?
- Newsletter examples
- GDPR
- GDPR principles
- Protocol for databases and subscriptions
- Forms according to GDPR
- Sending and statistics
- Subscription lists
- Monitoring newsletters
- How can we recover subscriptions?
- How to write attractive titles
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
BARCELONA ACTIVA
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Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
