How to exploit the full potential of LinkedIn
How to exploit the full potential of LinkedIn
LinkedIn is the main professional network worldwide where you can do business (social selling), network, attract talent, find a job, work on your personal brand, keep up to date with your industry... During 3 very practical face-to-face sessions of 4 hours, we will see how having a profile that generates trust and professionalism and how to use all LinkedIn options for our professional goals.
Specific goals | Temary
IMPORTANT: It is recommended, in order to take advantage of the course, to register your profile on LinkedIn, and to remember the email and password to enter it. You also need to have the LinkedIn APP on your mobile.
Knowing how to manage our Personal Brand on LinkedIn to make quality contacts that will bring us business opportunities
Knowing what to share, to which groups, with which companies... in order to get them to buy from us instead of having to sell.
CONTENT
1.- A digitized world
2.- Potential of LinkedIn and figures
3.- How to design a profile that projects our professionalism and is well positioned
4.- Design of a strategy
5.- Generate quality contacts
6.- Advanced people searches
7.- What publications to make, in what format, when, best days and times...
8.- The management of groups and the creation of one's own
9.- Publications on the LinkedIn blog - PULSE
10.- Gain visibility in (SEO) and LinkedIn form
11.- Networking with the mobile APP
12.- KPI's to measure
13.- Creation and management of the Company Page
14.- For when the educational institution and product pages are indicated
15.- Content creator profile
16.- LinkedIn Ads
17.- LinkedIn Events and LinkedIn Live
18.- LinkedIn Learning
19.- How to get job opportunities
20.- What is LinkedIn Tales Solution and talent acquisition
21.- What is and for which cases is Sales Navigator indicated
22.- The Service Pages, the Newsletter...
Recommended and complementary activities to increase knowledge of the subject:
Masterclass: Digitalitzant al Talent Sènior. Què pot fer LinkedIn pels Silvers?
How to reach your customers in a segmented manner with LinkedIn Ads
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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