Your website under review. Practical consulting for your corporate site

Your website under review. Practical consulting for your corporate site
E-commerce has become a basic axis in the marketing strategy of any company, which has a first-rate resource in the web field to increase its sales. But how can we make our business known on the network? How can we attract users, accompany them in the conversion process and, finally, build their loyalty? In this session we will offer advice on how to integrate our work in this process within the company's general strategy and thus convert Internet users into customers.
Specific goals | Temary
Offer a range of techniques to carry out an audit of the online store itself.
Learn resources to increase traffic to my website.
Review the keys to convert a visit into a sale.
See options for customer loyalty and repeat sales.
CONTENT
1. Online store audit
- How is our store? Does it offer confidence? Presentation of the company, its products, website structure, payment methods. We detect strengths and weaknesses. Joint navigation and testing exercise.
-Concepts to consider: ROI, conversion funnel, customer acquisition cost (CAC)
2. Beyond the store
- Comprehensive online presence: social networks, dynamic content, electronic newsletters.
- Traffic attraction: SEO and SEM.
- Attention to potential customers.
- After sales service.
3. Loyalty
- After-sales service and exclusive offers
Recommended and complementary activities to increase knowledge of the subject:
Masterclass: Aprèn a fer vídeos curts per vendre a les xarxes socials
Masterclass: Gestió de la teva marca personal a Linkedin per a vendre més
Editions
General information
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Trainer's person
PLA I AUBIA
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.