Bits de TIC - Youtube com a eina de màrqueting
Bits de TIC - Youtube com a eina de màrqueting
Descobreix om utilitzar Youtube com a estratègia de màrqueting i treure partit a la plataforma
Specific goals | Temary
Et donem la benvinguda!
Vols que el teu negoci estigui a YouTube, però no saps per on començar? Et resulta difícil plantejar-te l¿ús de YouTube en la teva estratègia de màrqueting de continguts?
En aquest curs, t¿ensenyarem com fer-ho!
Avui dia YouTube és la segona xarxa social més utilitzada al món, només per darrere de Facebook. En el màrqueting online, els continguts audiovisuals cada dia tenen un major pes, ja que criden més l¿atenció del públic que el contingut escrit.
Per això, en aquesta formació analitzarem la importància del vídeo màrqueting i de YouTube com a eina per a publicitar-nos. A més, ens endinsarem en les estratègies i els continguts més adients per al canal de YouTube del nostre negoci, per tal d¿impactar al màxim al nostre públic objectiu. Abans de finalitzar descobrirem els errors típics a l¿hora de crear un canal de YouTube a través d¿uns exercicis didàctics. I reforçarem els continguts apresos amb un test d¿autoavaluació.
Ets a només uns clics d¿endinsar-te en una nova manera de veure YouTube. Nosaltres estem a punt, i tu?
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelona activa.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelona activa.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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