Online course - Web metrics with Google Analytics (advanced level)
Online course - Web metrics with Google Analytics (advanced level)
Web metrics allow us to know our audience in order to adapt our website and achieve our business objectives. In this course we will learn more about concepts and advanced web analytics techniques with Google Analytics.
Specific goals | Temary
Al final d'aquest curs podrem realitzar un pla de mètriques, configurar i utilitzar les funcions avançades de Google Analytics, com els filtres, les visualitzacions o els esdeveniments, i a fer servir eines complementàries com Goole Tag Manager o Google Adwords.
TEMARI
Objectius
- Planificació de les mètriques
- Fes el teu pla de mètriques
- Implementar objectius a l'Analytics
- Quina classe d'objectius podem fer servir
Visualització i filtres
- Per què fer servir visualitzacions i filtres?
- Tipus de filtres
- Creació de visualitzacions i filtres
- Models de visualitzacions amb filtres
Tècniques d'anàlisi avançades
- Esdeveniments
- Esdeveniments i seguiment de campanyes
- Dimensions i mètriques
- Analitzar les dades
- Conversions
Eines complementàries
- Google Tag Manager
- Google Search Console
- Google AdWords
- Remàrqueting
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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