Curs online - Masterclass: Neuromàrqueting, l'art d'influir (aplicacions pràctiques)
Curs online - Masterclass: Neuromàrqueting, l'art d'influir (aplicacions pràctiques)
Coneix les aportacions de la neurociència a la capacitat d'influir en persones i grups socials a través del Neuromàrqueting amb Ander Mimenza, consultor i coach.
Specific goals | Temary
Second Masterclass on Neuromarketing with more practical applications.
Attendance at the first session is not necessary.
The art of influencing is a necessary skill for the exercise of our job. We need to acquire neuromarketing skills.
Neuromarketing provides us the opportunity to understand the mechanisms involved in emotional and cognitive decision-making. In dynamic and complex environments, powerful tools are needed to influence them. It is necessary to incorporate skills that arise from the new paradigms of neuroscience.
We can learn to act accordingly to effectively converge with others. It is very stimulating to explore the neuroscientific studies on which Jurgen Klaric's proposal is based.
We live in an environment full of information. Decisions are constantly made supposedly based on data. However, much of decision-making occurs in complex brain structures especially adhered to emotional reactions.
Rational logical analysis is not enough to explain human behavior. Neuroscience has precisely dissected the emotional mechanisms underlying decisions. If we know these mechanisms, we can influence the decisions of others.
SYLLABUS
- Become aware of the underlying mechanisms in decision-making.
- Understand the neuronal mechanisms that are activated on a cognitive and emotional level.
- Incorporate social influence tools.
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
From Mon 01/07/24 al Wed 31/07/24
From Thu 01/08/24 al Sat 31/08/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
MIMENZA AURRECOECHEA
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