Creativity: implement innovative ideas in your digital marketing plan
Creativity: implement innovative ideas in your digital marketing plan
In this capsule we will invite you to install a creative kit inside your head. You will put your brain to work so that it can generate in an agile and fun way a lot of innovative ideas for your project.
Specific goals | Temary
Learn specific creativity techniques: mind maps, force diagram, Ishikaura diagram, SCAMPER method...
Learn the "6 hats" method to solve problems.
SYLLABUS
1. Develop superpowers: discover the benefits of creativity
- Discover lateral thinking
- Remove elements that block your creativity
- Measure your creativity
- Activate elements of your creativity
2. Learn specific creativity techniques
- Learn to use specific and effective techniques
3. Apply creativity techniques in your marketing plan
- Train your brain/play
Participate in a first contact with these techniques
- Solve problems/generate ideas
Use creativity techniques to improve the management/promotion of your business
- Incorporate these techniques into your routine.
Editions
General information
>> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.
>> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.
>> Entry to the session will not be allowed 15 minutes after the activity has started.
>> The language of each session is specified in the description of each activity.
Course ratings
Trainer's person
GARCÍA MÉNDEZ
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