Barcelona Activa Cibernàrium
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Breadcrumb

Activity Record

Specialized
 

Branding: an essential tool for online marketing

To successfully promote yourself on the Internet, it is essential to have a good branding base. In this capsule you will learn the fundamentals of this discipline. In addition, you will review your brand's message and image and create a branding kit to improve your presence on social networks.


Specific goals | Temary


Create a branding kit
Discover how other companies work on branding issues
Use tools to improve branding on social networks

SYLLABUS

1. Discover the importance of branding
- Introduction to the fundamentals of branding
- Trademarks and symbology
- The heart of your brand
- The external manifestations of your brand

2. Audit your branding
- Review your brand promise
- Review your brand vision
- Check the health of your brand

3. Improve your branding
- Work with guides and protocols
- Create a branding kit

4. Branding and social media
- Adapt your brand to the current context
- Prepare your brand for paradigm shifts
- Design brandmarketing



experiences

Editions

Edition 1
Duration: 1 session (4h)
Date: Friday 18 December, 10:00h - 14:00h
Modality: Attended session
Language: Catalan
Date: Friday 18 December, 10:00h - 14:00h
Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA
Opening of registration 03/12/2026 to 08:30 h.

General information

>> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.

>> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.

>> Entry to the session will not be allowed 15 minutes after the activity has started.

>> The language of each session is specified in the description of each activity.

Modality: Attended session
Duration: 1 session (4h)
Language: Catalan
Date: Friday 18 December, 10:00h - 14:00h
Location: Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA
Opening of registration 03/12/2026 to 08:30 h.

Theme: Digital marketing and social media / E-commerce / Live specialized training

Course ratings

Average
9.5

Trainer's person

ANDREA

GARCÍA MÉNDEZ

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