Online curs - Facebook as marketing tool

En aquest curs aprendrem a desenvolupar una estratègia de màrqueting a Facebook, així com a realitzar diferents accions comercials per arribar a la nostra audiència. També descobrirem com explotar les diferents eines de què disposa aquesta xarxa social per promocionar el nostre negoci.

TEMARI
Facebook al pla de màrqueting
Per què és important Facebook pel teu negoci?
El pla de màrqueting a Facebook
La pàgina corporativa
Els grups
Ara et toca a tu: Crea la teva pàgina corporativa a Facebook

Interacció amb les persones usuàries
Les publicacions: continguts i eines
Interacció amb les persones usuàries: estratègies
Com aconseguir més clics a "M'agrada"
Gestió de conflictes/trols
Ara et toca a tu: Publica dos continguts de la pàgina corporativa!

Afegeix anuncis: com comunicar comercialment a Facebook
Tipus d¿anuncis i segmentació per comportament
Abast de Facebook Ads
Com fer anuncis efectius amb Facebook Ads
Avaluant la nostra presència a Facebook: mètriques
Ara et toca a tu: Crea el teu anunci de Facebook Ads!
Posa't a prova!

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.