Online course - Attract clients with Instagram and Instagram Stories

OBJECTIUS
El curs s'estructura en quatre àrees: descobrir el funcionament d'Instagram i Instagram Stories, conèixer com fer publicacions d'èxit, apropar-te a les estratègies de fidelització de seguidors/res i aprendre com fer d'Instagram una eina de comunicació, amb l'anàlisi d'estadístiques i la publicitat a Instagram Ads.

TEMARI
Presentació i funcionament d¿Instagram
Què és i com funciona Instagram?
Què és i com funciona Instagram Stories?
Quina informació bàsica ha de tenir la teva bio?
La narrativa a Instagram i a Instagram Stories
Com pujar fotos i vídeos a Instagram i Instagram Stories
Apps per a l'edició de foto i vídeo
Bones pràctiques en l'ús de hashtags
Pros i contres dels filtres d'Instagram
Com atreure i fidelitzar seguidors i seguidores
Localitza i atreu la teva clientela potencial i fidelitza-la
Accions per dinamitzar i fer créixer el perfil: promocions i accions amb influenciadors/res
Casos d'èxit a Barcelona
A quina hora publico?
Converteix el teu Instagram en una eina de màrqueting
Defineix la teva estratègia: 10 trucs per fer servir el teu Instagram corporatiu
Instagram Ads: crea campanyes específiques per promocionar-te
Analitza les teves dades: eines d'analítica per al teu Instagram

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.