Online course - Basic strategies to attract customers via Internet

En aquest curs mostrarem les principals estratègies en els canals digitals, així com les eines publicitàries i promocionals que funcionen per aconseguir contactes comercials a nivell nacional i internacional.

TEMARI

Internet com a canal de vendes i comunicació
       - Intermediaris del canal
       - Pla de Màrqueting digital
       - Aspectes clau sobre els objectius
       - Definició estratègica de la web

Pla d'acció
       - Accions de promoció a través dels cercadors
       - Social Media
       - Elements clau del SEO i el SEM
       - Eines de reputació i analítica web

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.