Activity Record

Specialized

Masterclass: Neuromàrqueting, l'art d'influir

Coneix les aportacions de la neurociència a la capacitat d'influir en persones i grups socials a través del Neuromàrqueting amb Ander Mimenza, consultor i coach

Specific goals | Temary

Neuromarketing: understanding and influencing decision making

Logical rational analysis is not enough to explain human behavior. Neuroscience has precisely dissected the emotional mechanisms underlying decision making.

OBJECTIVES

Understand the importance of emotional influence in human decision making.
Become aware of the emotional and cognitive mechanisms that influence decision making.
Understand the neural processes involved in human behavior.
Incorporate effective social influence tools and strategies.

SYLLABUS

Become aware of the mechanisms underlying decision making.
Understand the neural mechanisms activated at cognitive and emotional levels.
Incorporate social influence tools.

Editions

Edition 1

Modality: Online

Language: Catalan

Dates: From 01/07/25 to 30/09/25

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General information

Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.

Access
The activities are available at the Virtual Campus of Barcelona Activa

Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area

Modality: Online

Duration: 2 hours

Language: Catalan

Dates: From 01/07/25 to 30/09/25

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Theme: Marketing and communication / Recorded masterclasses

Course ratings

Average

8.5

Trainer's person

ANDER

MIMENZA AURRECOECHEA

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