Online course - SEO: improve the presence of your website in search engines
Online course - SEO: improve the presence of your website in search engines
If we want our web content to appear among the top search engine results, we have to know the SEO (Search Engine Optimization). This course will discover how to optimize the positioning of your website in search engines.
Specific goals | Temary
Al llarg del curs obtindràs eines per millorar la indexació del teu web als cercadors, tant si es tracta del teu propi negoci com si és un web d'una gran empresa o entitat.
Aprèn les pautes bàsiques per comprendre el funcionament del SEO, també conegut com a posicionament orgànic, i a gestiona la rellevància del teu lloc web de manera efectiva.
TEMARI
Introducció al SEO
Què és el SEO?
Diferències entre SEO i SEM
Què podem fer per millorar el SEO?
White, Grey and Black Hat SEO
L'allotjament web
Contractació de dominis
Indexació web
Què és la indexació web?
Google Search Console
SERP: pàgines de resultats de Google
Els robots i la indexació de continguts
El rànquing i el posicionament
Ara et toca a tu: Indexa la teva web!
Tipus de SEO: On page i Off page
Què és el SEO On Page?
Què és el SEO Off Page?
Rellevància tècnica i etiquetes
Eines gratuïtes i de pagament més recomanades
Ara et toca a tu: Posa en marxa el SEO On page!
Optimitzar la web per al SEO
Què és el Keyword Research?
La selecció de paraules clau per al SEO
Continguts optimitzats per al SEO
Què són les penalitzacions?
Ara et toca a tu: El teu propi Keyword Research!
Posa't a prova!
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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