Digital marketing to promote your business
In this capsule you will learn everything you need to take into account to promote a business on the Internet.
Specific goals | Temary
Evaluate the challenge of promoting a business on the Internet.
Create a first roadmap to promote yourself on the Internet.
SYLLABUS
1. Prepare the bases
- Discover essential aspects to promote your business on the Internet
2. Explore possibilities
- Select meeting scenarios to interact with your audience (website, social networks, email marketing, others...)
- Think of possible ways of contacting your consumers: advertising, content marketing, development of brand experiences, etc.
3. Take action: design your first roadmap
- Create a personalized guide to focus, optimize resources, and get better results.
Recommended and complementary activities to increase knowledge of the subject:
Content marketing: dialogue with your customers by offering them useful materials
Use storytelling in your marketing
strategyMasterclass: Neuromarketing, the art of influencing (practical applications)
Editions
General information
>> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.
>> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.
>> Entry to the session will not be allowed 15 minutes after the activity has started.
>> The language of each session is specified in the description of each activity.
Course ratings
Trainer's person
GARCÍA MÉNDEZ
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