Meta Marketing: preparation for and access to the M100-101 certification: Meta Certified Digital Marketing Associate
This training prepares participants to take the official Meta Certified Digital Marketing Associate exam. Registration for the course includes access to the certification exam, which allows you to officially accredit the skills acquired in digital marketing and advertising on Meta platforms.
Specific goals | Temary
OBJECTIVES
- Understand the value and identify Meta technologies
- Establish a Commercial Presence and Understand the Basics of Advertising
- Create and manage Meta ads and understand campaign reporting
- Introduction to Digital Marketing and the Meta Ecosystem
- Current trends in digital marketing
- Meta platforms: Facebook, Instagram, Messenger and WhatsApp
- Opportunities for companies and professionals
- Main use cases and digital presence strategies
- Creating a business presence on Meta
- Setting up and optimizing a Facebook page
- Creating and managing a professional profile on Instagram
- Introduction to WhatsApp Business
- Good communication and content practices for mobile devices
- Fundamentals of Digital Advertising
- The role of advertising in a digital strategy
- Business objectives and campaign objectives
- Intro to Meta Pixel and conversion tracking
- Privacy, security, and basic advertising policies
- Meta Ads Manager
- Ad account structure
- Audience segmentation
- Automatic and manual locations
- Budgets, tenders and scheduling
- Creation of ads and content
- Available Ad Formats
- Promoted posts and ads from Ads Manager
- Image, video, carousel, and collections ads
- Creative best practices and results-oriented content
- Results measurement and optimization
- Introduction to Meta Ads Reporting
- Main metrics
- Interpreting conversions and events
- Analyzing data from the Meta Pixel
- Tracking actions and conversions using the Conversions API
- Identifying campaign optimization opportunities
- Preparation of results reports
- Final case study
- Definition of a business objective
- Design a campaign on Meta
- Selection of audiences, budget and formats
- Proposal for monitoring and evaluation of results
- Presentation of the final project
SYLLABUS
Editions
General information
>> This activity prepares students to obtain the official MO-200 certificate M100-101: Meta Certified Digital Marketing Associate. Barcelona Activa will offer a free attempt at official certification to participants who attend all the sessions of the activity and satisfactorily pass the established self-assessment test.
>> In the case of live virtual sessions with ZOOM, registered people will not receive any link in the automatic email. The instructions in the email indicate that access to the Personal Space is enabled between 1 and 2 hours before the start of the activity. Check out the Rules and FAQs for more information.
>> In the event that the format is virtual live through the free Microsoft Teams platform, registered people will receive the link to the invitation and access instructions by email before the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is taught is reported in the description of each activity.
Trainer's person
LIUSSI DEPAOLI
