Barcelona Activa Cibernàrium
Barcelona Activa Cibernàrium
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Breadcrumb

Activity Record

Specialized
 

Commerce through social networks

The information about the products and services no longer only comes from the advertising of the companies. Consumers and consumers look for data, compare, search for reviews and opinions on the Internet and social networks before making a purchase. For this reason, it is interesting that companies integrate social networks into their traditional sales channels, interacting with the clientele.


Specific goals | Temary

Training Path: Social Commerce

OBJECTIVES

  • Understand how social media, e-commerce, and business goals are connected.
  • Learn how to interact with your audience through social networks to enhance the shopping experience.
  • Boost the brand's connection with the community through social commerce.

CONTENT

  1. The new social consumer
  2. What is social commerce?
  3. From interruption marketing to conversation marketing
  4. The SoLoMo consumer
  5. The conversion funnel
  6. Social commerce strategy
  7. Listen to your audience
  8. Value proposition
  9. Social media objectives and indicators
  10. Where is your audience?
  11. Social commerce tactics
  12. Advanced segmentation with Facebook and LinkedIn
  13. Content at the service of the community
  14. Identify influencers
  15. Social bonding
  16. Social intelligence
  17. Social status
  18. Social commerce solutions
  19. Advertising tactics
  20. How to create effective ads
  21. Social commerce integration
  22. E-commerce plugins
  23. Social media apps
  24. Offline apps

RECOMMENDED TRAINING PATH

Level 0

Social commerce: Using social media for business

Level 1

WhatsApp Business: Learn to sell through WhatsApp

Editions

Edition 1
Dates: From 01/01/26 to 31/12/26
Modality: Online
Language: Catalan
Dates: From 01/01/26 to 31/12/26
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General information

Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.

Access
The activities are available at the Virtual Campus of Barcelona Activa 

Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area 

Modality: Online
Duration: 3 hours
Language: Catalan
Dates: From 01/01/26 to 31/12/26
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Theme: Digital marketing and social media / E-commerce / Self learning - Online

Course ratings

Average
8.7

Trainer's person

DOCENT

BARCELONA ACTIVA

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