Masterclass: Neuromàrqueting, l'art d'influir
Masterclass: Neuromàrqueting, l'art d'influir
Coneix les aportacions de la neurociència a la capacitat d'influir en persones i grups socials a través del Neuromàrqueting amb Ander Mimenza, consultor i coach
Specific goals | Temary
OBJECTIVES
- Understand the importance of emotional influence in human decision making.
- Become aware of the emotional and cognitive mechanisms that influence decision making.
- Understand the neural processes involved in human behavior.
- Incorporate effective social influence tools and strategies.
SYLLABUS
- Become aware of the mechanisms underlying decision making.
- Understand the neural mechanisms activated at cognitive and emotional levels.
- Incorporate social influence tools.
Editions
General information
Learn at your own pace
The online training courses are self-paced and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at Campus Virtual de Barcelona Activa Certificate
To obtain the certificate of completion, it is necessary to complete the final questionnaire of the course. Once passed, you can download it to your
Course ratings
Trainer's person
MIMENZA AURRECOECHEA
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