Facebook Ads for marketers and small businesses
Facebook Ads for marketers and small businesses
Basic criteria for designing a marketing plan with a focus on Facebook and using Facebook Advertising effectively.
Specific goals | Temary
We will advance on the basic presence of the personal profile and the Facebook fan homepage towards where we can understand how the social conversation gives us a space to interact and promote our brand, services and products.
SYLLABUS
1. Facebook marketing: the most relevant
- Google open positioning
- Cases and comments. Reputation Crisis
- Facebook and Sharing Options. New timeline. Where and what we expose
- Facebook as a social filter. Facebook off Facebook: connect
2. Facebook Advertising
- Ads? Facebook for Business
- Facebook Ads Policies: What Can Make You Wrong. What content is being shared on Facebook and not working?
- Complementing Facebook campaigns with other campaigns. Integration Case
- Ad Metrics: Analyzing Performance
- How Much Is Your Love Worth? ROI analysis. Value of interaction per person. Measuring Impact
- Ads Manager Glossary and Full Facebook Report. Hitting
3. Facebook Strategy
- Designing Effective Community
Strategies- Where Do You See the Funnel? Designing temporary advertising and promotion strategies
- Fleeing the parish of 10 million inhabitants. If there are problems, group them together!
- Facebook marketing strategy metrics. Customization and creation of applications for fan pages: games, e-commerce, etc.
- Lubricants vs. Recruitment
4. Practices:
- Practice 1. Mobilizing content on your page
- Practice 2. Snatching ads.
Editions
General information
>> In the case of live virtual sessions via ZOOM, registered participants will not receive any link in the automatic confirmation email. The instructions indicate that access will be enabled in the Personal Area between 1 and 2 hours before the start of the activity. Please check the normes i FAQS for more information.
>> If the format is live virtual via the free Microsoft Teams platform, registered participants will receive the access link and instructions by email before the session starts.
>> Entry to the session will not be allowed 15 minutes after the activity has started.
>> The language of each session is specified in the description of each activity.
Course ratings
Trainer's person
LIUSSI DEPAOLI
Related courses
- Algorithms. Understand social media and gain visibility
- Boost your business image and engage new customers with Instagram
- Create photos, videos and texts for Instagram and other networks from your mobile
- Create your algorithm for Instagram and communicate with impact
- Gamify your content and enthuse your audience
- Gamify your posts on Instagram, Facebook, X (Twitter) and Linkedin
- Get to know TikTok to connect with younger audiences and discover new trends
- Instagram Reels: Create and Share Your Short Videos
- Organize your social media strategy with Notion
- Planning: how to make the content calendar for social networks
