Barcelona Activa Cibernàrium
Barcelona Activa Cibernàrium

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      IT training academy offering certified and free programs by Barcelona Activa. Redirect your career toward web programming, data analysis, or cybersecurity in just 18 weeks.
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  • Where are we?
    The Cibernàrium is present throughout the city: Poblenou, Nou Barris, Biblioteques de Barcelona, Plaça Catalunya.
  • Get in touch
    Do you have any questions or proposals? Do you want us to tell you what we do? Contact us.
  • Discover the itineraries
    IT training academy offering certified and free programs by Barcelona Activa. Redirect your career toward web programming, data analysis, or cybersecurity in just 18 weeks.
  • Services for businesses
    If you are a business looking for IT talent, here you will find everything you need to know about our students' profiles, the services we offer and what collaboration options are available to you.
  • Enroll in IT Academy
    Enroll in the IT Academy and boost your career towards the digital sector.

Breadcrumb

Activity Record

Specialized
 

Masterclass: Com construir una marca en 6 passos amb Javier Velilla

Destacar avui en dia per vendre és més complicat que mai, però no pas impossible. En aquesta Masterclass descobrirem 6 claus per construir una marca amb èxit i aconseguir que el nostre mercat objectiu ens triï i ens recomani. T'hi apuntes?


Specific goals | Temary

Look at your competition: they offer services and products similar to yours. Put yourself in the buyer's shoes: choosing is very difficult and requires a lot of effort. Selling in this context is more complicated than ever. Brand management is a key competitive lever to gain preference. In this masterclass, we will discover 6 keys to do it successfully and get our target market to choose us and recommend us.


OBJECTIVES

  • Propose a view of our brand from the consumer/buyer perspective.
  • Generate a vision of the competitive territory in which my brand operates.
  • Develop a proposal for my brand that improves its relevance and preference in the market.

CURRICULUM

  1. Competitive environment and why brands are important
  2. 4 key ideas of what a brand is not
  3. 4 success cases of competitive brands
  4. 6 steps to build your brand

Editions

Edition 1
Dates: From 01/01/26 to 31/12/26
Modality: Online
Language: Catalan
Dates: From 01/01/26 to 31/12/26
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General information

Learn at your own pace
The online training courses are self-paced and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.

Access
The activities are available at Campus Virtual de Barcelona Activa Certificate 


To obtain the certificate of completion, it is necessary to complete the final questionnaire of the course. Once passed, you can download it to your Personal space.

Modality: Online
Duration: 2 hours
Language: Catalan
Dates: From 01/01/26 to 31/12/26
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Theme: Digital marketing and social media / E-commerce / Recorded masterclasses

Course ratings

Average
9.6

Trainer's person

JAVIER

VELILLA GIMÉNEZ

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