Google Ads - Create effective advertising campaigns
Google Ads is Google's method of inserting sponsored advertising into this search engine. This is a system where the advertiser manages the tasks directly: learn with this course the operation and the key concepts to avoid wasting clicks and get the most out of your budget.
Specific goals | Temary
Discover the fundamental settings of Google Ads, work on campaign optimization techniques, and learn some advanced features to take full advantage of what this Google tool can do for you.
SYLLABUS
- Introduction and first steps in Google Ads
- The Google Ads model
- Where do ads appear?
- How to open a Google Ads account
- Structure of a Google Ads account
- Linking Google Ads with Google Analytics
- Quality score
- Search campaign management
- Types of campaigns in Google Ads. Search campaigns
- Structure of a campaign
- Types of targeting: locations, language, schedule, and device
- Bidding strategies: how to choose them
- Budgets in Google Ads: how much to invest
- Ads in Google Ads
- Ad extensions
- Keyword planner
- Keyword match types
- Optimization, measurement, and conversions
- What does it mean to optimize?
- Search terms report and negative keywords
- Important metrics: CTR, search impressions, and conversions
- Performance reports in Google Ads
- Conversions: what are they?
- How to set up tracking code
- Other tips and advanced features
- Google Ads policies and recommendations
- Remarketing: what it is and when to use it
- Smart bidding campaigns: what they are
- Scripts
- MCC: what it is, how to create it, and what it's for
GOOGLE ADS TRAINING PATH
Level 0
Google Ads: create effective advertising campaigns
Level 1
Google Ads: quickly create effective advertising campaigns
Editions
General information
Learn at your own pace
The online training courses are self-paced and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at Campus Virtual de Barcelona Activa Certificate
To obtain the certificate of completion, it is necessary to complete the final questionnaire of the course. Once passed, you can download it to your
Course ratings
Trainer's person
BARCELONA ACTIVA
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