Digital Marketing with Artificial Intelligence
This training offers a practical and structured overview of how to integrate artificial intelligence into your marketing strategy. You will learn how to use tools like ChatGPT, Zapier, Midjourney, or PowerAutomate to create automated actions, design impactful content, and generate SWOT analyses with AI. Ideal for marketing professionals who want to speed up processes, improve decision-making, and optimize resources.
Specific goals | Temary
OBJECTIVES
- Apply AI to improve digital marketing planning and execution
- Use tools like ChatGPT, Midjourney or Zapier to automate processes
- Create and improve a digital marketing plan using SWOT analysis and smart calendars
- Explore practical cases from sectors such as e-commerce, hospitality or professional services
- Integrate AI to efficiently generate text, image, audio and video content
COURSE CONTENT
- What generative AI is and how to apply it to marketing
- AI-assisted Digital Marketing Plan building
- High-quality prompts for texts, images, videos and audios
- Using tools like ChatGPT, Midjourney, Canva, Snappr or Suno
- Task automation with Zapier, PowerAutomate and IFTTT
- Real use cases: e-commerce, hospitality, professionals and services
- Calendar and dashboard: goal tracking with AI
- PRO tools for productivity and workflow automation
RECOMMENDED LEARNING PATH ON AI & DIGITAL MARKETING
Editions
General information
Learn at your own pace
The online training courses are self-paced and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at Campus Virtual de Barcelona Activa Certificate
To obtain the certificate of completion, it is necessary to complete the final questionnaire of the course. Once passed, you can download it to your
Trainer's person
LIUSSI DEPAOLI
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