Storytelling as marketing strategy
Storytelling as marketing strategy
Can we attract customers by publishing quality content that tells a story? Discover how to use storytelling, one of the most effective marketing techniques currently, to create a campaign that drives your business.
Specific goals | Temary
OBJECTIVES
- Learn how to use storytelling to improve your marketing strategy.
- Practice creating stories for our business through different channels.
- Understand how storytelling can inspire action from your target audience.
COURSE CONTENT
- Basic Aspects of Storytelling
- What is storytelling?
- Storytelling example: The case of Warby Parker
- Why use storytelling?
- How to create stories for the internet?
- A Good Campaign
- The storytelling campaign
- Storytelling example: The case of National Geographic
- Best practices on social media
- Getting the Click
- How can storytelling inspire action?
- Storytelling example: The case of Oatly
- Basic elements to achieve our goal
- Taking Action
- Digital marketing strategies
- Storytelling example: The case of Gillette
- Tools to generate storytelling
RECOMMENDED STORYTELLING FOR MARKETING LEARNING PATH
Level 0
Storytelling with CHATGPT. Develop Narrative Skills with AI
Level 1
Use storytelling in your marketing strategy
Level 2
Integrate storytelling techniques in your social media marketing strategy
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
BARCELONA ACTIVA
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