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Storytelling as marketing strategy

Can we attract customers by publishing quality content that tells a story? Discover how to use storytelling, one of the most effective marketing techniques currently, to create a campaign that drives your business.

Specific goals | Temary

Storytelling Itinerary for Marketing

OBJECTIVES

  • Learn how to use storytelling to improve your marketing strategy.
  • Practice creating stories for our business through different channels.
  • Understand how storytelling can inspire action from your target audience.

COURSE CONTENT

  1. Basic Aspects of Storytelling
    • What is storytelling?
    • Storytelling example: The case of Warby Parker
    • Why use storytelling?
    • How to create stories for the internet?
  2. A Good Campaign
    • The storytelling campaign
    • Storytelling example: The case of National Geographic
    • Best practices on social media
  3. Getting the Click
    • How can storytelling inspire action?
    • Storytelling example: The case of Oatly
    • Basic elements to achieve our goal
  4. Taking Action
    • Digital marketing strategies
    • Storytelling example: The case of Gillette
    • Tools to generate storytelling

RECOMMENDED STORYTELLING FOR MARKETING LEARNING PATH

Editions

Edition 1
Modality: Online
Language: Catalan
Dates: From 01/07/25 to 30/09/25
Places available Sign me up

General information

Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.

Access
The activities are available at the Virtual Campus of Barcelona Activa 

Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area 

Modality: Online
Duration: 3 hours
Language: Catalan
Dates: From 01/07/25 to 30/09/25

Theme: Marketing and communication / Self learning - Online

Course ratings

Average
8.9

Trainer's person

DOCENT

BARCELONA ACTIVA

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Storytelling as marketing strategy: Edition 1

Online session

Tue 01/07/25 al Tue 30/09/25

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Screen Name: 20101

Email: default@liferay.com

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