Design your company's Social Media Plan with artificial intelligence (AI)
Design your company's Social Media Plan with artificial intelligence (AI)
Define the social media strategy, create a tactical plan and learn how to effectively manage digital resources with the help of Artificial Intelligence. Audit and analyze, bet strategically and plan tactically. Both parts of any good digital marketing plan. This course, will not only give logic, but will trace the path to learning dozens of AI tools really useful for the management of an SME.
Specific goals | Temary
Content generation- AI audience segmentation
Perform data mining and sentiment analysis
Personalize content with AI
Automate via intelligent apps.
Schedule with machine learning.
Solve resource gaps with AI.
Create complex structures with AI.
Create a strategic digital marketing plan
Establish digital protocols
Identify goals, objectives and resources
Learn to research and audit digital resources
CONTENT
1.- Audit and Strategy of the Digital Marketing Plan
- Audit of digital resources
- PESTEL, Digital competence research
- Workshop | Practice
- Audience segmentation and influencer discovery
- Workshop | Practice
- Target definition
- SWOT and strategic resolution
- Objectives
- Workshop | Practice
2.- Tactics, schedule, budget and scorecard
- Objectives: metrics and KPIs
- Quantified objectives
- Workshop | Practice
- Content Management: Strategy, protocols, positioning, copywriting
- Action plan by objectives
- Content creation tools (video, image, AV)
- Resources calendar and action plan
- Scorecard
- Workshop : Practice
- Monitoring tools (free and paid)
- Free and Paid interprofessional digital platforms
3.- Digital Marketing Strategy/ Plan
- Introduction of the most mediatic AI tools (opportunities and risks): Chat GPT, DALL-e 2 (Open IA)/ BING AI / YOU / / / MidJourney / Google BARD.
- Tension of SWOT and Meta (AI Time Management tools, competitive analysis, audience segmentation: Motion AI / Niikiis / Time Doctor / Rescue Time / Tableau / H20.AI / Caffe AI / TensorFlow / Gong.IO / TimeHero)
- Intelligent automation of actions by target quota alerts (traffic lights) in the Scorecard (IA automation tools: IFTTT / DLVR.IT / ZAPIER / MS PowerAutomate / MS PowerAutomate).
- Calendar structuring by objectives and resources via machine learning (CalendarHero / Calendly / Calendly / Acuity / Sidekick / Julie Desk AI / Plan IO / Clockwise AI / Año.do / Fantastical / Woven)
4.-Content Strategy
- Prompt in AI tools for texts: methodology
- Text generation ( ChatGPT / Jasper / Grammarly / GPTZero / Otter.ai)
- Prompt in AI tools for images: methodology
- Image generation ( GeneratedPhotos AI / DALL e 2/ MidJourney / ChatGPT / Adobe Sensei Suite)
- Prompt in AI tools for Audio: methodology
- Audio Generation (KRISP AI / AudioLM MusicLM / YouTube Audio Gallery - Facebook Sound Collection / MusicRound AI / Adobe Sensei Suite)
- Prompt AI tools for video: methodology
- Video generation (Casablanca AI, NVIDIA AI SDK / FaceRecognition SDK / BIGVU)
- Prompt in AI tools for advertising: methodology
- Audience generation / advertising targeting and creative (Adobe Sensei)
Editions
General information
IMPORTANT: In the case of a virtual streaming session, it will be conducted through the free Microsoft Teams platform. Registered participants will receive by e-mail a unique link with the invitation and access instructions before the start of the first session.
>> No entry to the classroom will be allowed after 15 minutes, once the activity has started.
>> The language in which each session is taught is informed in the description of each activity.
>> Any of Cibernàrium's training activities may be recorded using an image capture system that is designed to
system for the purpose of subsequent dissemination through a medium or support within the scope of Cibernàrium's mission.
support within the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
employment. In the recording process, images of those attending the training may be recorded.
attendants to the training. Registration for Cibernàrium activities implies the authorization of
Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Trainer's person
LIUSSI DEPAOLI
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