Masterclass: The keys to branding in digital environments
Masterclass: The keys to branding in digital environments
In this Masterclass we will discover how to create a brand for digital environments, its value for competitiveness, what are the latest trends in visual identity and how the digital context affects brand construction.
Specific goals | Temary
In this Masterclass, we will discover with Olga Llopis how to create a brand, its value for competitiveness, the latest trends in visual identity, and how the digital context affects brand building.
We will highlight the importance of the brand as a competitive lever for businesses and which brand management elements are relevant. Because every organization needs a brand to present itself to the world.
Olga Llopis is a branding expert, consultant specialized in branding and innovation, and managing partner of the company Comuniza.
OBJECTIVES
- Understand what a brand is and why it is necessary in a business.
- Understand the ways to build a visual identity.
- Understand how to design a brand for digital environments.
- Discover the brand as the central axis of communication and organizational action.
- Discover trends in visual identity and digital environments.
SYLLABUS
- What is a brand.
- Elements of a brand.
- Visual identity: from logo to visual code.
- How to build a visual identity that performs well in digital environments.
- User experience.
- Trends in visual identity and digital environment.
RECOMMENDED TRAINING PATH
Level 0
The Keys to Branding in Digital Environments
Level 1
Branding AI. Develop your business branding with Artificial Intelligence
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Trainer's person
LLOPIS GARCÍA
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Personal Data Protection Law
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