Masterclass: Del Like al Love, captiva i fidelitza la teva clientela
Masterclass: Del Like al Love, captiva i fidelitza la teva clientela
Aprèn a gestionar eficaçment les dades de la teva clientela, per aconseguir experiències inoblidables i dotar d'emoció la relació amb la marca, i descobreix les claus per fidelitzar-la.
Specific goals | Temary
OBJECTIVES
CX or Customer Experience is the interaction between an organization and a customer during the duration of their relationship: the customer journey (journey map), the brand touchpoints the customer interacts with, and the environments experienced (including and especially the digital environment).
We must seek the Like. But that is not enough. This masterclass aims to show how to move from an acceptable CX to a recommendable and continuous experience. From Like to Love.
There are three key digital objectives (to be seen, to be liked, to be purchased), but small businesses usually do not manage to monetize (or sometimes even achieve) an improvement in customer experience.
Learn to effectively manage your customers' data to create unforgettable experiences and add emotion to the relationship with the brand, both in digital environments and as key elements for loyalty with the new consumer.
SYLLABUS
- Customer digitalization, digital CX
- How and when to audit expectations
- SKIP Generation
- Mobile first
- Three digital objectives
- Contextuality
- Omnichannel
- Digital Ethics
RECOMMENDED TRAINING PATH
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
LIUSSI DEPAOLI
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Personal Data Protection Law
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Please, accept it before continuing the registration.
