Stories, Instagram's tool for building community
Stories, Instagram's tool for building community
In Instagram stories, where the content is ephemeral, audiences keep growing. It is the new "social TV". Facebook, Whatsapp and YouTube have also implemented them in their channels. It's the new way to communicate. An innovative element in our essential marketing strategy to build loyalty and create community. Knowing the tool well and familiarizing ourselves with this new language is a competitive advantage that will bring us closer to a more loyal audience.
Specific goals | Temary
RECOMMENDATION: It is recommended to have basic knowledge about Instagram and to bring the mobile with a well-charged battery.
Create a communication strategy for stories
How to use stories to build loyalty and create community
How to reach new customers with stories.
How to have daily updated content with stories.
CONTENT
1.- Introduction: On which networks can we create stories.
2.- What are the contents they like the most
3.- What content to publish for my brand
4.- How to use stories to get more visibility on the networks.
5.- How to provide differential value with stories.
6.- We will see inspiring examples.
7.- We will make a strategy for our brand.
8.- How to measure the impact of our stories.
9.- We will see tips and tricks to create attractive content.
10.- We will practice with the tool
Recommended and complementary activities to increase knowledge of the subject:
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Trainer's name
URRUTIA AZCON
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