SEO: improve the presence of your website in search engines
SEO: improve the presence of your website in search engines
If we want our web content to appear among the top search engine results, we have to know the SEO (Search Engine Optimization). This course will discover how to optimize the positioning of your website in search engines.
Specific goals | Temary
OBJECTIVES
- Learn the basic guidelines to understand how SEO (organic positioning) works
- Effectively manage your website's relevance
- Get tools to improve your website's indexing on search engines
- Apply On page and Off page optimization techniques
- Understand different types of SEO: White, Grey, and Black Hat
SYLLABUS
- Introduction to SEO and differences between SEO and SEM
- Website indexing and tools like Google Search Console
- SERP and Google ranking
- Types of SEO: On page and Off page
- Technical relevance, tags, and keywords
- Recommended free and paid tools
- Optimization with Keyword Research and SEO content
- What penalties are and how to avoid them
SEO POSITIONING TRAINING PATH
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
