Design an email marketing strategy
Design an email marketing strategy
In this capsule you will learn everything you need to take into account to promote a business on the Internet. You will design a roadmap that will serve as your first guide to focus, concentrate efforts and avoid mistakes. In addition, you will take with you a backpack of knowledge, tricks and resources that will accompany you during your journey through the digital environment.
Specific goals | Temary
Assess the challenge of promoting a business on the Internet.
Create a first road map to promote yourself on the Internet.
Learn to optimize resources to obtain better results.
CONTENT
1. Prepare the bases
- Discover essential aspects to promote your business on the Internet
- Review your brand's purpose and message
- Focus on your consumers
2. Explore possibilities
- Select meeting scenarios to interact with your audience. (Web, social networks, email marketing, others...)
- Think of possible forms of contact with your consumers: (advertising, content marketing, development of brand experiences...)
- Set priorities to promote your business.
3. Take action: design your first roadmap
- Create a personalized guide to focus, optimize resources and get better results
4. Improve!
- Tips and advice to improve the promotion of your business on the Internet
Editions
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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PLA I AUBIA
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