Commerce through social networks
Commerce through social networks
The information about the products and services no longer only comes from the advertising of the companies. Consumers and consumers look for data, compare, search for reviews and opinions on the Internet and social networks before making a purchase. For this reason, it is interesting that companies integrate social networks into their traditional sales channels, interacting with the clientele.
Specific goals | Temary
OBJECTIVES
- Understand how social media, e-commerce, and business goals are connected.
- Learn how to interact with your audience through social networks to enhance the shopping experience.
- Boost the brand's connection with the community through social commerce.
CONTENT
- The new social consumer
- What is social commerce?
- From interruption marketing to conversation marketing
- The SoLoMo consumer
- The conversion funnel
- Social commerce strategy
- Listen to your audience
- Value proposition
- Social media objectives and indicators
- Where is your audience?
- Social commerce tactics
- Advanced segmentation with Facebook and LinkedIn
- Content at the service of the community
- Identify influencers
- Social bonding
- Social intelligence
- Social status
- Social commerce solutions
- Advertising tactics
- How to create effective ads
- Social commerce integration
- E-commerce plugins
- Social media apps
- Offline apps
RECOMMENDED TRAINING PATH
Level 0
Social commerce: Using social media for business
Level 1
WhatsApp Business: Learn to sell through WhatsApp
Editions
General information
Learn at your own pace
Online training is self-training, quarterly and you can register at any time.
Enjoy learning from wherever you want, at your own pace and without schedules.
Access
The activities are available at the Virtual Campus of Barcelona Activa
Certificate
To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Course ratings
Trainer's person
BARCELONA ACTIVA
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