SEO Architecture Analysis
SEO Architecture Analysis
The objective of the activity will be to learn the most technical aspects of web positioning (SEO). As you may already know, most people who do a Google search only click on the first few results. For this reason it is important to know the most useful tricks to appear in the first positions. At the end of this course we will review the websites proposed by the students to do an SEO analysis.
Specific goals | Temary
OBJECTIVES
- Know current SEO techniques
- Learn to create an SEO architecture
- Analyze the SEO of a website
SYLLABUS
- Introduction to search engines and web positioning
- What is SEO
- Examples of applied good SEO
- SEO vs SEM
- Google Crawler
- SEO On-Page and Web Optimization
- Keyword analysis: long tails
- Domains, hostings, and servers
- Objectives of a good architecture
- Web architecture: "silo structure"
- Web design: navigation and usability
- Content optimization
- SEO-friendly URLs
- Basic HTML language
- SEO tools
- Relevant elements: meta tags, title, description, url, headings, structured data, etc.
- SEO in images
- Loading time
- Technical recommendations and web architecture
- SEO Off-page
- What is CTR and how to enhance it
- Link Building and Link Baiting
- Copywriting for SEO and attractive web content
- SEO analysis of web pages proposed by Students
Recommended previous trainings:
Online course - Introduction to SEO architecture
Editions
Mon 01/07/24 (15:00-18:00h)
Tue 02/07/24 (15:00-18:00h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
Mon 16/09/24 (16:00-19:00h)
Tue 17/09/24 (16:00-19:00h)
AC_Cibernàrium Nou Barris
Carrer Marie Curie, 8 - 14,
BARCELONA
General information
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Lesson taught by
KALE MOYANO
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