IT Talk: User segmentation
IT Talk: User segmentation
Have you ever had to segment your business users? Do you want to know some of the most used techniques in customer segmentation? Sergio Benito will tell you how they do it at Decathlon.
Specific goals | Temary
In this IT Talk, we will learn from Sergio Benito about user segmentation techniques used in Decathlon.
SPECIFIC GOALS
The objective is to iteratively show different methodologies and techniques to be able to segment your users, from the simplest to Machine Learning models to be able to detect hidden behavioral patterns.
TEMARY
1. User segmentation methodologies and techniques.
2. Landing some of these techniques in use cases that have been used in Decathlon.
Editions
Mon 30/09/24 (12:00-13:30h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
General information
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