How to use the Internet for market research and competitors analysis
How to use the Internet for market research and competitors analysis
In any business process, growth can be within the internal or external market, but it is key to analyze it and see if there is potential for growth, as well as who are the main competitors. Currently the Internet offers us tools to do this research. In this session we will learn which are the best tools for market and sector analysis, import and export data by product and for the study of competitors through digital markets and business directories.
Specific goals | Temary
- Acquire tools and capabilities to be able to improve national and international market research, in order to grow your business.
- Acquire online tools to be able to analyze competitors
CONTENT
1. Definition of objectives in market research.
2. Reliable and up-to-date sources of information available on the Internet with information about markets and their statistics.
3. Sources of information on imports/exports, tariff rates and import/export requirements.
4. Digital markets as a research tool by sector and our competition.
5. Key metrics for competitor analysis
6. Definition of conclusions and actions based on the information collected.
Editions
Wed 16/10/24 (16:00-19:00h)
Virtual classroom
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Lesson taught by
RIVERA GILI
Related courses
Personal Data Protection Law
There is a new version of Personal Information Protection law.
Please, accept it before continuing the registration.
