Create your podcasts to reach new audiences (Custom Edition)
Create your podcasts to reach new audiences (Custom Edition)
The use of podcasting is an unstoppable trend within digital marketing. All kinds of brands are starting to create podcasts to connect with their customers and reach new audiences. You too can take advantage of this trend. In this training you will learn both how to promote your business through podcasts and how to create them with Audacity and Anchor (the most popular free audio editors on the market). NOTE: This is a special edition for Educational Centers only.
Specific goals | Temary
NOTE: This is a "closed" edition. There are other "open" editions for the rest of Cibernàrium users that may or may not be scheduled for this quarter of the year.
Decide if creating a podcast can be a good idea to promote my business.
Discover the resources and tools needed to create a podcast.
Learn the steps to follow to design a podcast.
Understand the workflow to follow with Audacity and Anchor in order to achieve results.
Learn to create your own podcasts with Audacity and Anchor.
Work with software libraries and external elements to edit our podcast correctly.
Export the podcast in MPEG3.
CONTENT
Session 1: The podcast, an unstoppable trend.
1.- Discover the trend: learn about the relationship between podcasts and brands.
- Examples of companies and brands that use podcasts.
- How a podcast can be integrated into a digital marketing strategy.
- See the possibilities of using the podcast for the small business.
2.- Take advantage of the trend: use podcasts to promote your business.
- How to consider creating your own podcast?
- How can I benefit from the podcast trend without having one?
- Practical exercise. Should I do a podcast?:
We will use a force diagram to consider the positive and negative aspects and decide whether or not to create a podcast.
3.- Learn to plan a podcast: We will design a fictitious podcast and plan the pilot episode and the first chapter.
4.- Discover more about podcasts: Battery of resources, bibliography and recommendations.
Session 2: Create your podcast.
5.- Existing and free software.
6.- Necessary equipment.
7.- Where to download free music and effects.
8.- Record your voice.
9.- How to make a podcast with Anchor.
10.- Editing a podcast with Audacity: voice, effects and music.
11.- Export the project in MPEG3.
12.- Where to publish it.
Recommended and complementary activities to increase knowledge of the subject:
Editions
Wed 30/10/24 (15:30-19:30h)
Thu 31/10/24 (15:30-19:30h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
General information
IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
Course ratings
Lesson taught by
GARCÍA MÉNDEZ
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