WordPress and introduction to Google Analytics: how to obtain and manage usage data
WordPress and introduction to Google Analytics: how to obtain and manage usage data
Designing an attractive website is not enough. The market calls for creative professionals with analytical and management skills, who cover both the web design side and the marketing and analysis side. In this course you will learn what web analytics is and what it is for and how to integrate it into WordPress. If you want to know what happens and how to improve your Wordpress this is your course.
Specific goals | Temary
OBJECTIVES
- Understand what Google Analytics is and what it's for.
- How to implement Google Analytics in Wordpress.
- Google Analytics functionalities and configuration.
- Measure impacts.
SYLLABUS
- Introduction to Web Analytics
- Google Analytics
- Integration with Wordpress
- Recommendations
RECOMMENDED WORDPRESS TRAINING PATH
Editions
Tue 10/09/24 (16:00-18:00h)
Virtual classroom
General information
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Course ratings
Lesson taught by
MARTÍN CASAS
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Personal Data Protection Law
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