How to increase your sales in e-Commerce
How to increase your sales in e-Commerce
Launching an online store is just the beginning of the journey. An e-commerce requires dedication and a long-term strategic vision in order for our website to gain notoriety, generate trust and, ultimately, be a sustainable sales channel. In this capsule we will expose keys to facilitate this entire journey.
Specific goals | Temary
Offer a range of techniques to carry out an audit of the online store itself.
Learn resources to increase traffic to my website.
Review the keys to convert a visit into a sale.
See options for customer loyalty and repeat sales.
CONTENT
1. Online store audit
- How is our store? Does it offer confidence? Presentation of the company, its products, website structure, payment methods. We detect strengths and weaknesses. Joint navigation and testing exercise.
-Concepts to consider: ROI, conversion funnel, customer acquisition cost (CAC)
2. Beyond the store
- Comprehensive online presence: social networks, dynamic content, electronic newsletters.
- Traffic attraction: SEO and SEM.
- Attention to potential customers.
- After sales service.
3. Loyalty
- After-sales service and exclusive offers
Recommended and complementary activities to increase knowledge of the subject:
Masterclass: Aprèn a fer vídeos curts per vendre a les xarxes socials
Masterclass: Gestió de la teva marca personal a Linkedin per a vendre més
Editions
Fri 15/11/24 (10:00-14:00h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
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