Online course - Web metrics with Google Analytics (basic level)
Online course - Web metrics with Google Analytics (basic level)
The correct management of the metrics is vital for any web. Learn what web analytics is and how to use it to measure traffic on your page using the most-used tool for both small businesses and large multinational companies: Google Analytics.
Specific goals | Temary
Amb aquest curs aprendràs què és i com funciona la mètrica web, com configurar un compte de Google Analytics i com com funcionen els informes: quines dades et dóna el programa i com extreure les que més t'interessen.
TEMARI
Mètrica web
- Mètrica web: què és i per a què serveix
- Indicadors principals
- Taxes de conversió
Introducció a Google Analytics
- Què és Google Analytics?
- Com es recullen les dades?
- Configurar el compte
- Coneixement d'Analytics
Fem servir les nostres mètriques
- Informes
- Públic i adquisició
- Comportament i conversions
- Esdeveniments i objectius
- Recomanacions per als informes
Aprofitament de dades: segments
- Segmentació per millorar l¿anàlisi
- Tipus de segmentat
- Exemples de segmentació
- Ara et toca a tu!
- Conceptes bàsics
- Posa't a prova!
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
BARCELONA ACTIVA
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