Online course - Masterclass: The keys to branding in digital environments
Online course - Masterclass: The keys to branding in digital environments
In this Masterclass we will discover how to create a brand for digital environments, its value for competitiveness, what are the latest trends in visual identity and how the digital context affects brand construction.
Specific goals | Temary
In this Masterclass, we will discover from the hand of Olga Llopis, how to create a brand, its value for competitiveness, the latest trends in visual identity and how the digital context affects brand construction.
We will highlight the importance of the brand as a competitive lever for businesses and which elements of brand management are relevant. Because every organization needs a brand to present itself to the world.
Olga Llopis is an expert in branding, a consultant specializing in branding and innovation and managing partner of the company Comuniza.
OBJECTIVES
- Understand what a brand is and why it is necessary in a business.
- Understand the forms of construction of a visual identity.
- Understand how to design a brand for digital environments.
- Discover the brand as the central axis of communication and action of the organization.
- Discover trends in visual identity and digital environment.
THEME
- What's a brand?
- Elements of a brand.
- Visual identity: from the logo to the visual code.
- How to build a visual identity that results in digital environments.
- User experience.
- Trends in visual identity and digital environment.
Editions
From Mon 01/04/24 al Tue 30/04/24
From Sat 01/06/24 al Sun 30/06/24
General information
Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.
Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)
Recommendations
>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.
Course ratings
Lesson taught by
LLOPIS GARCÍA
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