Instagram Ads: how to manage post advertising and stories
Instagram Ads: how to manage post advertising and stories
Currently one of the most profitable social media advertising is that of Instagram. Instagram Ads is an opportunity for large and small businesses to gain visibility and reach new customers. In this course we will learn how to create effective advertising in the different formats offered by the platform to achieve the goals we propose.
Specific goals | Temary
REQUIREMENT: It is recommended to have basic knowledge of how Instagram works.
Learn how to monetize my presence on Instagram.
Know the different advertising formats on Instagram.
Know how to create an ad for each of the platforms.
Know how to evaluate my investment in advertising.
CONTENT
1. Define the objectives of our advertising.
2. What are the different advertising formats on Instagram.
3. What is the structure of an advertisement: Objective, audience, content and budget.
4. How to make an ad step by step from Instagram.
Introduction to Facebook Ads Manager.
5. Support tools to make attractive content for our ads.
6. Ads that work.
7. What to avoid in advertising.
8. Statistics and metrics to evaluate our investment.
Recommended and complementary activities to increase knowledge of the subject:
How to plan the purchase and sale of Internet advertising
Editions
Tue 14/05/24 (16:00-20:00h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
Fri 21/06/24 (09:30-13:30h)
Cibernàrium-22@
Carrer Roc Boronat, 117 - 127,
BARCELONA
General information
IMPORTANT: In the event that the session is virtual in streaming, it will take place through the free Microsoft Teams platform. Registered people will receive a unique link by email as the invitation and access instructions before the start of the first session.
>> It will not be allowed to enter the classroom after 15 minutes, once the activity has started.
>> The language in which each session is given is informed in the description of each activity.
>> Any of the training activities of Cibernàrium can be recorded through a system of
capture of images that has as its purpose its subsequent diffusion through a medium or
support in the field of Barcelona Activa's mission to contribute to economic promotion and
occupation In the recording process, images of them can eventually be recorded
training assistants. Enrollment in Cibernàrium activities implies authorization in
Barcelona Activates the use of these images for the above purpose.
Course ratings
Lesson taught by
LIUSSI DEPAOLI
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