Activity Record

Specialized

SEO for your business

Does your website appear in search engines? Being well positioned in the search engines is essential to make your company known and why users can find your website. Learn the techniques of natural positioning or SEO to appear in the first results on Google

Specific goals | Temary

- Learn how to perform a basic keyword research process.

- Understand the different concepts related to natural positioning.

- Identify the different steps to follow to position a project in Google.

CONTENT

Session 1

1.- How can we get traffic?

2.- The search intent and its importance

3.- Local SEO

4.- Definition of natural positioning

5.- How to analyze the positioning of your website

6.- Practice: "How to search for keywords for our project"

Session 2

7.- Natural positioning techniques (metatags and texts)

8.- Practice: How to optimize your pages.

9.- The importance of user experience for positioning (metrics and loading speed...)

10.- How can Artificial Intelligence (AI) help us?

11.- How to know the positioning of the competition?

12.- Group practice: SEO positioning factors

Editions

Edition 1

Wed 26/06/24 (10:30-13:30h)

Thu 27/06/24 (10:30-13:30h)

Virtual classroom

Language: Catalan

Opening of registration 11/06/2024 to 08:30 h.

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.