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Specialized
 

Online course - Content Marketing: reach and retain your customers by offering them useful materials

Són adequats els continguts que ofereixes a la web als teus clients? El màrqueting de continguts és una estratègia que consisteix en oferir continguts interessants i útils per apropar-nos als nostres clients. Poden ser textos llargs o curts, vídeos, imatges... segons les característiques de l'audiència i també de la pròpia empresa.

Specific goals | Temary

Passar a un plantejament 2.0 que fugi de demanar a l'usuari/ària que compri determinats productes o serveis i aposti per parlar-hi, de tu a tu, en els diferents canals on ja és present el públic objectiu.

TEMARI

Màrqueting de continguts per a la meva empresa

       Què és el màrqueting de continguts?
       Tipus de continguts 2.0 per al màrqueting de continguts
       L'empresa com a creadora de continguts

Com dissenyar una estratègia de continguts 2.0

       3 claus per a una bona estratègia
       Continguts i canals de distribució
       Mesurem els resultats

Editions

Edition 1

From Mon 01/04/24 al Tue 30/04/24

Language: Catalan
Registration closed.
Edition 2

From Wed 01/05/24 al Fri 31/05/24

Language: Catalan
Places available Sign me up

General information

Enrolment
>> This online activity is available between the first and last day of each month.
>> Registration is possible even if it has already been started.
>> To enroll in any online activity you need to have a web user created. You can create it here.
>> Once enrolled you will find the course in your Personal Space --> Activities --> Activities in progress (barcelonactiva.cat)
>> You can access the materials of the activity while editing is active.
>> This online course is self-training.
>> To view the videos subtitled, click on the CC button you will find in the video playbar and select language.

Certificate
>> You will get a certificate of accomplishment when completing all modules and overcoming the activities/test, of the formation before the end of the editing in which the enrolment was made.
>> Course completion status. Within the same course you will find the Results menu point, you will find the Export option (top right). Clicking will open a document showing a report with the status of each lesson. If there are any lessons that are not approved, the contents need to be re-examined as there is some part left undisplayed/made.
>> Once the training is completed, within 24 to 48 hours you will be able to download the certificate to your Personal Space --> Activities --> Activities performed (barcelonactiva.cat)

Recommendations

>> It is recommended to perform training from a computer and not from mobile or tablets.
>> The most used browsers are: Google Chrome, Safari (for iOS operating systems), Microsoft Edge (for Windows operating systems) and Mozilla Firefox.

Start: Mon 01/04/24
Duration: 2 hours
Registration closed.
Start: Wed 01/05/24
Duration: 2 hours
Duration: 2 hours
Price: This activity is free
Level: Specialized
Theme: Marketing and communication

Course ratings

Average
8.62

Lesson taught by

SÍLVIA

LLOMBART MONNER

Average
9.4

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  You are registering

Online course - Content Marketing: reach and retain your customers by offering them useful materials: Edition 1

Online session

Mon 01/04/24 al Tue 30/04/24

Online course - Content Marketing: reach and retain your customers by offering them useful materials: Edition 2

Online session

Wed 01/05/24 al Fri 31/05/24

Personal information

Full Name:

Screen Name: 20101

Email: default@liferay.com

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